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Future-proofing Leadership – The Art of Frontrunning

13/11/2017

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I've come across a few articles lately which talk about leadership for the modern world. Some call it Lateral Leadership, others Enterprise Leadership – the ability to lead and influence, without authority, across increasingly complex organisations. The more I think about it, the more I think about the role of the Frontrunner, and how this unique capability is key.

Like most capabilities, if you’re not born with the natural talent, you can develop it as you go, as long as you know what ‘it’ is!. So here’s a starter for 10 on how anyone can futureproof their leadership skills, and maybe one day become a Frontrunner!

Why does leadership need to change its style?
Well, unless you’ve been living under a rock forever, you’ll have noticed that the world is changing! So is the world of business, and changing at a rate greater than ever before. Whatever aspect you want to look at – technology, information, communication, mobility – it’s all creating an increasingly complex and interconnected business environment.

Leaders therefore are facing new challenges. Challenges that maybe didn’t exist in the past:
  • Teams are more mobile and dispersed  
  • Their members are more diverse
  • Communication expectation is real time
  • Business units are more interconnected
  • Roles and responsibilities are less defined
  • Strategies are more emergent
  • Customer expectations continue to shift and accelerate

So, what sort of leadership is required?
In 2004 Roger Fisher and Alan Sharp talked about Lateral Leadership as ‘getting things done when you are not the boss’, highlighting the need for a more collaborative leader, capable of getting the most out of a team over which they have no formal authority.

More recently, in 2015 The CEB talked about Enterprise Leadership, describing leaders who achieve not only their own objectives, but those of the organisation and others by leading across the organisational network. They do this by ‘give and take’ with their peers, pushing and pulling team contribution, and facilitating as opposed to directing change.

And Deloitte’s in their 2017 Global Human Capital Trends report - ‘Re-writing the rules for the digital age’ – talk about ‘leadership disrupted: pushing the boundaries’. To survive and thrive, leaders need to THINK, ACT and REACT differently – become more agile, more collaborative, more innovative and more brave.

At OBP – we call these leaders Frontrunners.
Picture

What does Frontrunning look like in action?
Like the name suggests, the role of the Frontrunner is a leadership role, even if you haven’t got your own team. A Frontrunner is someone who takes the lead, leads by example, walks the talk, champions the cause, and challenges the norms.

The Frontrunner asks for forgiveness not permission, brings energy and life to the conversation, and enables those around them to flourish with confidence.
 
Whilst the name and the concept is helpful, to get any good at it, you need to know the nuts and bolts – the skills and knowledge that makes someone a good Frontrunner.
 
So here’s my attempt at describing what the Frontrunner does, and what simple things anyone can do to improve his or her effectiveness.

What do Frontrunners do?

1. See the big picture
Frontrunners think big. They think organisational goal as well as functional goal. They seek to understand where every project they lead, or are involved in, fits within the overall strategy. They ask the simple questions:
  • What are we aiming for?
  • Why?
  • And for whom?

What can you do?

  • There’s no getting away from it – take the time to read and understand your organisation’s strategy
  • Talk to the right people – what’s the view from the top?
  • Create an elevator pitch for your role, project, and team. Imagine you’re in the elevator, you bump into a colleague, and they ask, “So what are you working on at the moment?” 
    – What’s your answer?
Top Tip: Get good at thinking strategically. There’s some great advice here.

What do Frontrunners do?

2. Be a good networker
If understanding the big picture is about understanding the playing field, being a networker is about understanding the players. Networkers ask the question:
  • Who can I get to help, and how?
The Frontrunner spends time identifying and connecting with key stakeholders – those whose support and involvement they need to be successful.

What can you do?

  • Be in the right place at the right time
  • Of course it’s difficult to know where and when that is – so the golden rule is don’t miss an opportunity to get alongside the key players
  • Look for formal and informal opportunities to connect. Create them if you don’t have any
  • The best Frontrunner I have ever known wouldn’t think twice about a day trip to head office on the off chance that they would bump into a key stakeholder and grab their attention for just a few minutes
Top Tip: Get good at the art of conversation. There’s some great advice here.

What do Frontrunners do?

3. Manage your stakeholders
Now you have a connection, build a strong relationship. This is about building rapport, understanding the person and their position, their strengths and weaknesses, and most importantly their goals and aspirations. It’s not just about how they can help you, it’s also about how you can help them.

Good stakeholder management is about asking the questions:
  • How can they help me?
  • How can I help them?
It’s about give and take.

What can you do?

  • Stakeholder management requires an understanding of people. But in order to understand others, you need to start with understanding your self
  • “He who knows others is wise. He who knows himself is enlightened!” – Lao Tzu
  • Analyse each stakeholder’s position:  What’s their motivation? What’s their level of influence?
  • Understand different personality styles and the way they communicate – then match it
Top Tip: Get good at analysing your stakeholders. There’s some great advice here.

What do Frontrunners do?

4. Build a coalition
It’s never just about one person, so Frontrunners are good at getting the best out of groups and the team. You’ll always be better off when you have a collection of advocates – all aiming for the same result. Create a team plan that everyone wants to play for.

Good coalition builders ask the question:
  • What’s the common goal?
  • Are you with me?

What can you do?

  • Get to grips with what makes an effective team, and the make-up of yours
  • What strengths do you have? Where are the weaknesses?
  • Create a contract between team members – what do we offer? What do we expect?
  • Embrace diversity in the team – everyone brings a unique perspective
  • Practise the art of clearly communicating the goal and the big picture
Top Tip: get good at understanding teams. There’s some great advice here.

What do Frontrunners do?

5. Be a good people-manager
Unfortunately, there is an ‘I’ in team – ‘I’ as in individuals! Not everyone plays the same game. That means some people will demand more attention than others, and sometimes you might have to treat people a little differently to get the best out of them. Whether that’s stroking ego’s or laying down the law, Frontrunners  are also flexible leaders who can adapt their style to the situation.

Good people-managers ask the question:
  • How do I help everyone to be their best?

What can you do?

  • Leadership is about conversations – different types of conversations
    – Connecting conversations
    – Coaching conversations
    – Courageous conversations
  • Get good at giving, receiving and encouraging feedback amongst peers
  • And remember Frontrunners are good at relationships and communicating, so brush up on your communication skills
  • Lastly – hand over the controls. There is nothing more powerful than an empowered employee
Top Tip: Get good at recognising ego states. There’s some great advice here.

What do Frontrunners do?

6. Recognise the effort
When was the last time your leader caught you doing something right? It always seems to be the other way around. The Frontrunner makes sure the stroke balance is right, that individuals and the team get recognised for effort, achievement and results. They are also selfless in their praise – after all “Self praise is no praise at all!” as my mother-in-law likes to remind me!

Good recognition relies on leaders to be asking the questions:
  • Who has done what?
  • How can I reward them?

What can you do?

  • Be clear about what success looks like – if you’re not sure, you’ll never know when to reward and recognise your team
  • Be humble – no matter how big a role you may have played, take a step back, and let the team take the credit. After all – they make you look good!
  • Get good at performance conversations, and create the mind-set that they are not something to be feared, but something to look forward to. They are BAU!
  • Sing their praises – both inside and outside the team. Build a great team reputation – and let them grow into it
Top Tip: Leaders eat last. There’s some wonderful insights from Simon Sinek here.

“The more things change, the more they stay the same.”

So if that’s what Frontrunners do, what do they need to be? Well, if we look deeply into the above, we may find that actually, some of the core foundational skills of being a Frontrunner, are the same as they have always been for being a good leader. And maybe as the world has become faster, and more digitally enabled, we’ve lost sight of what’s important.
Picture
The profile of a good Frontrunner looks something like this:

Self-aware – the ability to understand oneself, and all that comes with you
Organisationally savvy – the ability to understand the big picture and how to get things done
Emotionally intelligent – the ability to understand others, their emotions, and be empathetic.
Relationship builder – the ability to communicate and work with others, and establish long lasting trust
Connected – the ability to make powerful connections with others, both face to face and virtually

So if you want to future proof your leadership skills, these 5 core skills are probably a good place to start.
 
As someone wise once said – “Success is not predicting the future, it’s creating people who can thrive in a future that cannot be predicted.”
 
Frontrunners both thrive, and develop the ability to thrive in others.

Top Tip references:
  • Get good at thinking strategically: HBR Article – 4 Ways to improve your strategic thinking, Nina Bowman
  • Get good at the art of conversation: Article – 7 Keys to Flawless Conversation – Colette Carlson, SUCCESS
  • Get good at analysing stakeholders: Stakeholder Analysis – Mindtools
  • Get good at understanding teams: The TMS Wheel – Mindtools
  • Get good at managing Ego States: Article – Eric Berne – Transactional Analysis
  • Leaders eat last: YouTube clip from Simon Sinek


Jes Smith
ON-Brand Partners
[email protected]

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