Company culture is often defined as “the way we do things round here” - it’s all about the power of social influence.

This video from Candid Camera shows just who easy it is for someone to start doing things the same way everyone else does instead of doing what they think is the right, or questioning why things are done a certain way. In society, when everyone's doing something, people naturally feel the need to fit in and follow the masses. And that is what can happen in organisations too.

But that is not always a good thing. Without a culture that questions the status quo and has curiosity at heart, many organisations can struggle to improve and stay relevant in a world that is being turned upside down by digital initiatives.

Have a watch of 'Everybody's doing it'.

After watching the video, think about how things are done in your organisation. Does your culture need to be more questioning and ask “why do we do things we do?’ Quite often noone knows the answer to that and a common response is often “because it’s how we’ve always done it!”

As the commercial world rapidly changes do you need your people to break out of old ways and action ideas that will improve the business?

If so, get in contact and lets talk about how you can change peoples mindsets to change the status quo.

Are your staff excited about the future and the company they work for?

At ON-Brand Partners we are all about creating 'Exciting Companies' - companies with real energy and purpose, where everyone is engaged, empowered and excited to execute your strategy successfully and deliver on what you promise to your customers.

First hand experience tells us that organisational culture is the biggest regulator of success and because of this, business strategy is only ever as good as the mindsets of the people who are tasked with delivering it. Without the right culture, studies indicate up to 70% of strategy or change initiatives fail to deliver their promised benefits. And critically, the energy and excitement for the future ahead wains.

Whether it is culture change in its broadest sense, or you have specific business challenge such as poor customer focus, weak staff engagement, disparate strategic agendas, leadership competency issues or lack of innovation, our proven approach to changing mindsets and aligning behaviours can help.

Typically, we work with leadership teams who acknowledge that areas of their business "just aren't working the way they need to" and are therefore not delivering the performance required of them. Frequently this is not for lack of good strategy, but more because the people expected to deliver that strategy don't know it exists, don't see it in context to their role, or don't understand it enough to 'buy into' it. They are not ‘excited’ by it.
For some, excitement is a simple emotion not generally associated with the workplace but ultimately it is what gets things done! If you are not convinced, think about what gets you out of bed in the morning and raring to take on your work challenges. It’s purpose, belief, direction - all the things that excite you and make spending time on them worthwhile

At ON-Brand our role is to help Engage, Empower and Excite your people to effectively action your strategy as intended. As their competence and confidence builds, real positive momentum for further change is created and you will see an 'exciting company' emerge - one that is well equipped to meet the challenges ahead.

So how would you describe your organisation? Can you sense the energy needed to get the job done?


ON-Brand Partners
Exciting Companies